Then, try to shorten it to less than a dozen words. Write it down before doing anything else. Regarding the writing of texts (of any kind, not only journalistic ones), their formula is: Write what you want the reader, viewer or listener to remember. All of us confront an epic challenge: How do you get anyone to pay attention to anything that matters in this mess?” This new and exhausting phenomenon has jammed our inboxes, paralyzed workplaces, clogged our minds. We check our phones 344-plus times each day – once every 4 minutes, at least. Mostly we’re feeding a need for dopamine jolts that come from yet more texts, googling, buzz, Slacks, videos, posts. Then we wait, fidgeting, chasing instant gratification or just more – a laugh, a provocation, a news nugget, a connection, a like, a share, retweets, Snaps,” state the authors, who add: “We scan, not read, almost everything that pops up on our screens. “We’re wallowing in noise and nonsense most of our waking hours. The Axios method tries to relieve a specific discomfort that has to do, on one hand, with the huge amount of information that we are forced to process every day, and on the other, with the resulting decrease in our ability to deal with it. It was only a matter of time before the Axios method reached other formats, and now its creators have published Smart Brevity: The Power of Saying More with Less (Workman Publishing Company, 2022), a book where they take an even more radical approach with a new concept: everything worth saying can be said in six words. Most chapters of most books go untouched,” write the three journalists – not without a bit of drama – in a cultural moment in which everything that acquires visibility is susceptible to being franchised, from a youtuber’s opinions to an Ecce Homo blunder. Most words of most news stories are not seen. “Roughly one-third of work emails that require attention go unread. Seven years later, they sold it for $525 million. VandeHei, Allen and Schwartz got $10 million to launch it. After leaving the political newspaper Politico in 2016, journalists Jim VandeHei, Mike Allen and Roy Schwartz went on to create Axios, a service that they described as “a mix between The Economist and Twitter” and which gained popularity thanks to its approach to delivering news: texts of no more than 300 words, accompanied by summaries and twists to catch the attention of the reader, who is lured in with clickbait headlines.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |